Tabitha Fritz has worked in many different roles in the Canadian cannabis industry, including Director of Cannabis Education for a legal cannabis retailer, Co-Founder and CEO of Fritz’s Cannabis Company, and her focus on equity and diversity with The Green Tent. Her diverse experiences have given her an broad perspective of the cannabis industry from both the regulated and unregulated sides. 

She began her cannabis industry journey selling edibles directly to the consumer at her own market table in the Legacy market, and she’s developed a deep understanding of cannabis products, the Canadian consumer, and how to answer questions about cannabis through those interactions.   

Before joining the cannabis industry, she was a teacher, curriculum developer, and educational administrator, roles that helped her develop her skills as a cannabis educator and create comprehensive budtender training curriculums, including the Level UP Budtender Education Program.  Tabitha holds an MBA from the University of Toronto, where she studied behavioral economics and entrepreneurship.

She’s a seasoned cannabis educator, entrepreneur, and presenter, sharing her knowledge and love of the plant through science-based, factual learning.